I have been helping the end user of a product or service through well-founded Product Discovery, UX design and Agile coaching since 2001.

My goal when coaching is to create motivation to become something better – better for yourselves, for the business and for the users. For me, it is equally important to build the right product as to build it in the right way, including making you feel awesome in the process.

As a coach, my tenets are empathy, focus and honesty – three important characteristics for creating sustainable change. Being the servant to the individual, team and organisation is how I make people awesome. This entails making myself not necessary in the assignment as soon as possible, leaving you in charge with new tools to tackle the future.

I enjoy holistic assignments, working with the whole value chain and organisation, from product discovery to delivery, including adjacent but oh so important groups such as sales, HR, content providers, etc. The methods I am most commonly using are individual coaching and mentoring, team coaching, facilitation and training, as well as organisational transformational coaching. The techniques I am most fluent in are Agile, team dynamics, collaboration, Product Discovery, Lean Startup/UX and Adult development.

I do short assignments, everything from training to assessments to mentoring, and I do long assignments, enabling a transformation in your organisation.