Do you need help to create an impact in your organisation or with your product? I would like to help!

Hello there!

My name is Martin Christensen. I am a freelancing transformational coach, focusing on Agile and Product Discovery.

I have been helping the end user of a product or service through well-founded Product Discovery, UX design and Agile coaching since 2001.

My goal when coaching is to create motivation to become something better – better for yourselves, for the business and for the users. For me, it is equally important to build the right product as to build it in the right way, including making you feel awesome in the process.

As a coach, my tenets are empathy, focus and honesty – three important characteristics for creating sustainable change. Being the servant to the individual, team and organisation is how I make people awesome. This entails making myself not necessary in the assignment as soon as possible, leaving you in charge with new tools to tackle the future.

I enjoy holistic assignments, working with the whole value chain and organisation, from product discovery to delivery, including adjacent but oh so important groups such as sales, HR, content providers, etc. The methods I am most commonly using are individual coaching and mentoring, team coaching, facilitation and training, as well as organisational transformational coaching. The techniques I am most fluent in are Agile, team dynamics, collaboration, Product Discovery, Lean Startup/UX and Adult development.

I do short assignments, everything from training to assessments to mentoring, and I do long assignments, enabling a transformation in your organisation.

I am based in Stockholm, Sweden. Contact me if you believe I can be of assistance.

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What my customers say about me

I have worked with Martin in different settings – he has been working in the same team with me as a Product Discovery coach as well as a Personal coach for anyone in the Product or UX roles, including coaching me. Martin has a positive attitude towards helping others grow and he makes sure that people have understood the concepts before continuing. He is very easy to talk to and every single interaction with him has helped me in either getting different perspectives, excelling in the product craft or growing my personal skills. I hope to get a chance to work with him again!

Working with Martin is not amazing; it is marvellous. I had the pleasure of working with him for a year at King. During our time together, he successfully coached senior product managers to improve daily at work and with their products (including myself). Additionally, Martin did uncountable workshops to support the product I managed to grow and evolve at the organisation. He is great at capturing and supporting people in a way that I admire a lot.

I worked with Martin during his time at King and cannot express how effective his coaching sessions were for personal and team development. Martin met with myself and other King colleagues weekly to allow each team member to grow within their scope as individuals who collaborate in an intertwining organization. Any company or team that is looking for an Agile & Product Discovery coach can find no better candidate.

Martin was a great colleague to have and also mentor as I moved to my new career in UX. His knowledge and approach to teaching enabled me to look at my personal development in ways I’d never considered. Truly grateful for the time we got to work together and would highly recommend his skills!

Martin has been so important for the product transformation we want to achieve (still in progress) in our organisation (Game infrastructure at King). He joined us at the beginning of this journey (approx 2-2.5 years). We’ve been educated and coached, from product discovery tools to integral theory, from leaders to teams to individuals. Personally, he has been one of the main pillars to help me grow as a Product Manager, I’ve learnt so much about Product Discovery and Development, and it’s invaluable the trust and encouragement I got from him. He hosted a Deliberate Developing Cohort, as a participant I treasure the tools I got to handle complex situations and take deliberate and thoughtful actions. His contribution and perspective have been game changing for our organisation.

I very much appreciate Martin for his knowing and honest wisdom. He’s been able to bring structure to my team without ending up in the one trick pony situation as most of us easily would do. All the sessions he arranged felt very productive without being stressful or animated.

I worked with Martin and hired him as expert consultant in agile, UX, Product Discovery. He has the excellent skill to combine training and exercises with coaching and mentoring. He trained our RnD department in basic Product Discovery and User Research techniques and combined that with expert coaching of our UX team. I would love to work with him again and strongly recommend his expertise, you won’t get disappointed.

Martin has a brilliant ability to develop the people around him and create good conditions for team collaboration, both as agile coach and UX designer. He is sincere and constructive in his way of questioning and giving feedback, skilled at facilitating retrospectives and workshops as well as good at prioritizing and focusing on the right thing at the right time. Martin has helped me tremendously in my development as both UX designer and team member. It is a luxury to work close to a coach who gladly and constructively shares his knowledge and experience.

No single person has ever helped me develop so fast, in so little time. From being a person with really low self-esteem, and no sense of being an initiator at all, Martin and his words transformed me into a better, more confident human being. I highly recommend Martin for his ability to encourage and aid people when they need it.

Always there to give great and helpful advice when we’re in need of it! I really appreciate that you are a part of our team!

I was a part of hiring Martin at Cint and also been his direct manager. Martin has been a part of bringing our product suite interfaces from an average level and below to top notch in the industry. This is crucial for a SaaS company to make interfaces that our clients understand and find enjoying to work with. I have personally learned a lot from Martin, both when it comes to UX and user research, but also regarding agile methodologies. Martin always work for continuous improvement and to release the product clients and users really wants and that solves their problem.