Training teams and individuals

Learning new concepts is a key to improvement. Training is one way of getting there. I have been teaching since the late 90’s in a plethora of subjects using different methods such as Accelerated Learning / Training from the Back of the Room, Constructivist, Flipped Classroom, Project-Based Learning and Teacher-centric. All have their uses.

Trainings can be tailor-made or standardised, short or long, public or private, as nuggets over a period of time or a one-time thing, at your place or mine, or even online.

Upcoming trainings

  • Product Discovery

    March 16-17, 2022

    2 days public training at Crisp, Stockholm, with co-trainer Marcus Castenfors

  • Collaboration

    Future date

    Evening course in collaboration. More info to come.

Current training topics

Product Discovery

One of the biggest problems with software development is that a great deal of what is built does not reach the intended impact. The most obvious reason for this is that one rarely focuses on building a product / service that meets the business goals, benefits from the technology and provides a desired user experience at the same time. Scrum, XP, Kanban, Test Driven Development, Continuous Integration, Continuous Delivery and the like are all necessary to build a product / service correctly. Product Discovery is a collection of frameworks and tools that ensure that we also build the right product, with the least possible waste.

Viability, desirability and feasibility can be achieved at the same time.

This course is for Product Owners, UX-designers, developers or others who works in an agile team and wants to ensure that the right product gets built.

After this course…

  • You will understand what characterises a good Product Discovery methodology
  • You will know which of the usual Discovery frameworks and which tools best suit your context
  • You will be able to create a successful product / service 🙂

High-risk Discovery

Lean UX and Lean Startup are methodologies for quickly and cheaply learning so much about a problem or an idea as possible. This is done by ruthlessly validating assumptions about the problem, the customer, the customer’s needs, the solution proposals and the criteria for success.

The best way to create a product that becomes a hit is to understand what makes a hit. This is different for each domain and idea, but LeanUX and Lean Startup help to build the right solution in a cost-effective way.

And it is true that life is too short to build something that no one wants!

This course is for everyone who works with product development in some way and wants to know that you’re always on the right path. You may be UX designers, product owners, entrepreneurs, requirements managers, developers or business analysts. Your product or service need not be digital, the methodology is holistic and independent of platform.

After this course…

  • You will be able to validate your ideas together with users and towards the market
  • You will be able to incorporate Lean UX and Lean Startup methods within your current process
  • You will know how to explore assumptions about the problem and the product idea to deeply learn
  • You will be able to create hypotheses and experiments (so called Riskiest Assumption Tests) to validate the hypotheses


Isn’t there enough time to do everything that needs to be done when time between releases gets shorter and shorter? Are there expectations from others in the team that everything that is your responsibility should be done before they can start working? Can you feel that there really should be smarter ways to work?

Don’t fret, there are actually smarter ways to work!

In the Agile UX course you will learn how the team (consisting of both discoverers and deliverers) can build things together in the smoothest possible way, this through collaborating in effective and efficient work processes and getting rid of time wasters such as heavy documents and deliverables that no one actually needs.

This course is for everyone who works with other people. The examples are mainly from Agile and UX, but the methods, principles and models are generic. No prerequisites needed.

After this course…

  • You will be able to improve your collaborative activities and process
  • You will know what collaboration actually is
  • You can separate collaboration from cooperation and other forms of interaction
  • You will know best practices when communicating and collaborating within your team
  • You will know best practices for your teams cooperation with others
  • You will be able to improve your personal collaboration and communication skills
  • You will be able to help others improve, since you can identify levels of collaboration

Structure for Impact

Product strategy is a structured way to reach the intended business outcome. Two very good tools to do this are Impact mapping and User story mapping

Finally you can create a product strategy that can achieve the intended business and user impact with ease!

Impact mapping is a strategic planning technique during the discovery phase that will help organisations manage flexible roadmaps for iterative and incremental delivery, by clearly communicating assumptions, helping teams align their activities with overall business objectives and user goals. Impact mapping can help you build products that make an impact for both your customers and your business, not just ship software.

User story mapping helps you envisage the entire product or service, through the eyes of the user. Connected with the impact map it is easy to continuously prioritise every new idea/feature on its business value, user value and feasibility.

This course is for everyone working with services and products.

After this course…

  • You can create a good vision and strategy for your product
  • You are able to ensure that you’re building the right product
  • You can make an impact with software products and projects
  • You know how to communicate overall goals and vision
  • You are able to connect the goals and vision to specific user journeys and user stories

User Research

I bet that you would want your product to be usable and desirable for the end users. You’ll learn a lot when meeting actual users and you’ll get better arguments for your ideas. When you know that you’re building something that there is a need for, work gets to be really fun. Your only problem is how you should meet and talk to users.

This course gives you a practical toolkit and process to interview users and make sense of the result.

This course is for people working with some kind of product development, lacking the tools to learn about the users’ needs.

After this course…

  • You know how to find the right users to interview
  • You know which method to use in what context
  • You know how to elicit the needs of the users and make sense of the result

Innovation tools

Getting ideas is not the problem. All organisations have more ideas than what they can do something about. But in order to discover the ideas that give the impacts you want to create, a good methodology is needed. This course gives you proven tools for highlighting ideas from different perspectives and getting the buy-in to implement them.

This course will give you a toolbox for innovation and you will know which tools should be used when you have innovation workshops in your organisation

This course is for everyone who are passionate about creative processes and want to get serious.

After this course…

  • You will be able to hold a great and impactful innovation workshop on your own.

Case study: Developing Competencies

Teaching Lean Startup and Lean UX methods

Case clients

Qwaya and Snow Software


The organisations needed expert competence in Product Discovery methods, such as User Research and Lean UX. At Qwaya, they did a lot of quantitative analysis but had understood there was a qualitative component missing. At Snow Software, they had very explicit focus on Business and Technology aspects of their products, but lacking competence in how to tackle the Experience. 


I was hired as an expert coach, training people in the organisation in Product Discovery through different focused activities over a longer period of time, at both Qwaya and Snow Software.


  • One- to three-day tailored workshop-based courses for different parts of the organisations in Product Discovery, User Research and Lean UX
  • Advising teams on how to build an innovative culture based on Product Discovery methods
  • Individual coaching centered for instance on interview techniques (i.e. sitting next to an interviewee during an interview and giving feedback on the techniques used afterwards)
  • Follow-up individual and team mentoring for specific questions


  • Knowledge and skills
  • Experience from training
  • Material such as process maps and checklists

Client benefit

The competencies development at Snow led to a change of view in the company as a whole, starting a transformation journey towards a more customer-centered organisation. The training at Snow gave them enough skills to perform qualitative research complementing it with their previous quantitative and through that finding new business opportunities. At Qwaya, a greater understanding of their users/customers helped focusing the product development and gave a lower churn of users.